Marketing Services
In addition to our production services, we provide a variety of marketing services. With more than 18 years of corporate marketing experience with Fortune 500 companies, we can help you analyze your specific market, build a strong marketing plan, implement that plan using our production services and the evaluate the success of that marketing plan.
This is our process to help you with your marketing needs. 
Analyze
Business Review
• Internal research (Executives, Management Team, Employees)
• External research (Partners, Clients, Customers)
Market Review
• Target demographic (Decision makers)
• Competitive analysis
• Market analysis
SWOT
• Strengths
• Weaknesses
• Opportunities
• Threats
Plan
Organize information from Analysis
• Product and Business review
• Market review (trends, segmentation, target markets)
• Competitive review
• Strength, Weaknesses, Opportunities, Threats
Clarify Business Goals and Objectives
• Refine sales objectives
• Define marketing objectives
Develop Marketing Plan
• Positioning
• Pricing
• Placement
• Promotion
Implement
Budget
• Based on goals and objectives
• Look at industry average
• Study primary competitor’s advertising
Schedule
• Front loading
• Heavy-up
• Flighting & Pulsing
• Continuity
Deliver
Evaluate
Tracking Procedures
• Media tracking (Impressions)
• Brand valuation
• Interactive tracking (Web, Email, Newsletters)
Client Reviews
• Pre-project reviews
• During-project reviews
• Post-project reviews
• Change management
Sales Reviews
• Reviews sales objectives (volume, profit margins)
• Evaluate and adjust sales objective
Employee Reviews
• Quarterly internal surveys (intranet)
• Interviews and questions
• Performance reviews